Client: Ingenuity Works develops educational software and Internet programs used in more than 40,000 schools. Their client base spans schools, school districts, provincial and state education ministries, libraries, associations, the military, corporations, and software resellers.
Product/Service: In 1999 IW created a web portal called The Canadian Heritage Interactive Journey (CHIJ) to engage school children in internet, culture, and participation. Project Manager Lynne Mutrie assembled 3 teams of educators to cycle across Canada by bicycle, visit communities and chronicle the 3-month adventure in weblog reports.
Document: I cycled eastern Canada with “Team Voyageur” and helped strengthen IW’s brand by creating educational, engaging web content that targeted a school-aged audience, educators, parents and community members. Note: This project is now offline
Samples: Glasgow Station, ON – Hector Quay, NS – Trout River, NL
Excerpt:
June 6 – Trout River, Newfoundland
A Magical Boat Trip Back In Time
Imagine you’ve boarded a boat that will take you under the sea, backwards in time, and into a magic land of elephant heads, moose woods, towering waterfalls and teachers who bake chocolate chip cookies.
Impossible? Not if you’ve joined Team Voyageurs and the teachers of Jakeman All Grade School aboard the Lady Catherine II captained by “Skipper” George Brake and ready to roll on a two-and-a-half hour journey across Trout River Pond!
Resting in a deep glaciated valley between the yellow-brown Tablelands (see yesterday’s update) and the 500′ cliffs of the Gregory Plateau, this inland fjord is fairly narrow but 15km long! Perhaps because of the golden colour of the peridotite Tablelands rock, the water is clean but brown like tea.
FACT SCRAP: A true fjord is a finger of water surrounded by steep cliff mountains and open to the sea. An inland fjord’s mouth has been closed in by sediment over time and the saltwater replaced by a freshwater source.
As the boat carefully manoeuvred through a shallow sand narrow, the teachers were laughing and snapping photos like a bunch of kids. (Teacher Tina pulled out a bin of cookies and – still feeling weak after my cold – I felt instantly better.)
Many of them had lived in Trout River for a long time, but they’d never had the opportunity to see for themselves the astounding contrast between the two sides of a valley which geologists, geomorphologists, students and tourists travel from across the world to see….
Canadian Association of Journalists
